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Search Engine Marketing - SEO a Sempo Conspiracy

Ok get in the loop I want you to know about how to stop click fraud have you heard about Sempo a new marketing non profit organization to help you protect yourself from click fraud and help you with your search engine marketing. Dana Todd talks Search Engine Marketing.

SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week's PubCon in Las Vegas.

Watch the Video

I think this interview is really good and I learn´t a few things like the google heat map and the gold heat map.

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Online Media

Well online media is the most dominant of search optimization. What better ways to advertise your online media website than to use other existing high traffic websites. Now their are various design and traffic levels of websites on the web, so you have to realize which one might be better for your own website.

Know your target audience, if your advertising your website you might want to advertise across a popular website for maybe a younger high traffic website like maybe myspace.com . Myspace is a very high traffic website that's users are mainly younger woman say between the ages of 15-20 which might be the right target audience for your particular audience of the newest Britney Spears Jem rings.

Online Media websites can also be a great traffic source and Pay Per Click serves a purpose as well but again its very cost intensive so again organic search might be better from your online media website links. It´s no surprise that organic rankings has always worked the best for some time online

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Interactive Marketing Strategy

If your going to get ahead in today's online marketplace you have to get a interacting marketing strategy. There is a few different way of creating real human integration on your website and the web traffic your looking for.

Some more obvious strategy's to market your website would be the implementation of search engine optimization . SEO is using certain strategies like link building and meta and keyword density optimization to float to the top of search engines. SEO marketing is a way to get to the top of search and if your content is king you will get the web traffic you are looking for.

Other techniques to gain web exposure is print advertising a more nontraditional way of gaining a web audience. You might need a ¨Media Guy¨ to reach the older audience possibly by older traditional marketing techniques like print or even television advertising. Their is a high cost in doing marketing this way so it may be limiting to some.

Depending on your target audience you can use some viral marketing to get your website out to others. What is Viral Marketing? Word of mouth is the easiest way to describe viral marketing. If people like what they see or use they tell others and those people tell other people and as you can see the benefit is exponential depending on how good your idea is.

YSC is more of a traditional strategy trying to reach real word markets in the SEO niche

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Google in Bed with US intelligence

Google Gone Hollywood, I am sure your seeing more and more Google influence in all the major cable companies ads showing shopping carts in a glorious self serving way lately that just reeks of homeland security influence. How much does the CIA hold in goog shares hmmm I smell a conspiracy here. We all know that the shopping cart advertising is a way of subconsciously promoting Google checkout. It only makes sense that all of this subliminal advertising is taking its toll on easily programmable us target audience. I mean Google has a huge stake in online shopping and has a warehouse full of Google products just dying to get off the shelf and into the homes of its online consumers.

Three billion a year in online purchases "Coincidentally the amount double click was sold for?" I mean its not that Google has these agents in place just to make online purchases every day to justify online advertising. I mean really how stupid do you think we are Google? Myself I am not falling for it I am taking my money and going long in much more lucrative investments that's right I am investing in UPS since your going to have to move next years product. Here's a interesting blog you might want to check out.

Quote from HomelandStupidity.

¨Even while Google presents a public image of vigorously protecting its users’ privacy, it has quietly provided assistance to several U.S. intelligence agencies, such as the Central Intelligence Agency and Defense Intelligence Agency, as the U.S. prosecutes its war on terrorism. In addition, Google may be providing assistance to the National Security Agency. ¨

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Yahoo! eating googles lunch - Trimming the Fat 20%

The analysts are speculating whether or not Redmond Giant Microsoft will purchase Yahoo! For the Whopping price tag of 79 billion dollars or $8 million canadian, which would run yahoo for about 3 months before it collapsed.

Trimming the fat at yahoo has been talked about for some time but is it really going to happen this time? We have been lead down this rosey path before with rumours that started surfacing 2 years ago about this happening but it seems the idea was squashed for more than one reason.

Yahoo! has been more strictly of a Portal site and Microsoft has been mostly a software company in general. Yahoo! is much more of a younger company than Microsoft to some extent so the acquisition would definitely be one that would benefit Microsoft since they have shared some online profits for some time now. What this would mean for Microsoft is they would now control more of the online revenue that drives the billion dollar industry that is just less than half of their biggest competitor Google.

Overall this acquisition would benefit Microsoft more than Yahoo! since rumours are Yahoo might be in a bit of a financial slump lately and online profits stalling due to the doubleclick acquisition Google made. This strengthening googles position in the online marketplace providing a higher quality of Online Advertising. Quality of Ads have been whats driving the Extremely high pay per click industry for doublelcick and their affiliates for quite some time. And of course the acquisition would provide the much needed infusion of Cash to the current struggling online media provider Yahoo!.

Yahoo needs to focus more on the production of actual products and services at this time since their customer service has been struggling meeting personal financial barriers caused by the latest online movements to "Rich Media¨.

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Webmaster resources

Webmaster resources - The online Bible for search engine optimizers

Here are a few places that are great starts to start out with SEO tips and techniques when building your website.

Join a SEO forum for learning Ethical Search engine Optimization.

I don't recommend alot of forums since I think some are a little bias in some of their information no offence to some of these search engine conspirists but it happens stick with the few I list and you should be safe.

http://www.seomoz.org/ - Unofficial SEO Office of Randy Crumbs
http://www.v7n.com/forums/ - Seo Tips and tricks
http://oilman.ca/ - Unofficial home of " Red the Oilman "
http://www.tiaonline.org/forums/ - Tia Global SEO forums

More Webmaster resources in order to get you listed fast in Google, MSN, and Yahoo.
We Reccomend using a pinging service to get indexed fast in the search engines and start to get noticed.
In order to get listed fast in the search engines you need to get backlinks to get indexed. Now I will get into Deep Crawling your website later but this is to just get you off in the right direction.

Here are a few Pinging Resources.

http://kping.com
- The king of Ping Unofficial Tripple Crown search rating
http://pingomatic.com - Been around forever , some say it works well with the moreover feed listing service.
http://pingoat.com - Now this is a personal favorite of mine simply beause of its nifty logos, I am all about the logos.

If your looking to just get started and looking for a free blogging service I recommend blogger.com because of its ease of use and simplicity to sign up. You can quickly become a member of bloggers blogging community and start interacting with the current buzz bloggers.
Here are a few other free blogging services.

TypePad.com
- TypePad is the premier blogging service for professionals and small businesses. TypePad hosts many popular blogs and small business websites.
Blogs.com - Recently aquired by TypePad
WordPress
WordPress.com
- WordPress.com is an easy and powerful way to start blogging. Learn more about what sets us apart.

These are our most popular blogs and posts right now. Want to be one of them? Start a blog in seconds »

Xanga - We've built this Xanga Safety site to make it easier for everyone to get the info they need to stay safe (and help others stay safe) on Xanga

MSN Spaces - Provides users with the ability to publish a weblog via mobile phone, add music lists and manage friends

iWeb
Open Diary
- Get your own free online blog or diary at the Open Diary. Thousands of diaries posted by writers from around the world.
MySpace - Meet people from your area in the country and keep in touch. Includes blog, forums, email, groups, games and events
Wikispaces - A free wiki host providing community wiki spaces, visual page editing, and discussion areas.
AOL Journal - Plus, stay current on new features for your AOL Blogs, get blogging tips, advice and tricks, see featured AOL and AIM bloggers and get news from the blogo
Blog-City
mo'time
- Create your blog for free on Motime: the fast, free and easy blogging tool for fresh and tasty blogs. ... The Mo'times Mo'times.
friendster Friendster is a leading global social network emphasizing genuine friendships and the discovery of new people through friends. Search for old friends and classmates, stay in better touch with friends, share photos and videos, and so much more!
MSN Groups
- Some groups are in read-only mode due to server upgrades. They should return to normal in less than a day. Sorry for the inconvenience
Meetup - Helps groups of people with shared interests plan events and form offline clubs in local communities around the world
Bloglines - bloglines is a free service that makes it easy to keep up with your favorite blogs and news feeds

Web traffic logging or free web counters
are avaliable on the web so you can track your visitors. Their are quite a few tracking options out their and here are a few.

  • Google Analytics - Track your web visitors as long as you have a google account.
  • Extreme Tracking - If your website visitors are extreme in nature
  • Sitemeter - Compatible with all types of Blogs, Websites that are the most popular

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Google PR Update - April, 28th 2007 Update

Well it seems the PR update is settled at Google now and things are settling down across their multiple data centers. The Google PR update happens about every 90 days, its not really a science but Google likes to keep us guessing when PR updates come around. Well we seem to achieved a PR4 not too shabby for our first update but more or less a standard for those elite brand of SEOr's. I have achieved a PR 5 in one go but how I do that remains a secret ://. Google PR Checker

A wise man/woman/poster once told me, " Would you rather have good PR or good rankings " . Basically PR doesn't accurately represent search results but its great to brag about. I have had a PR4 website outrank PR8 websites. It doesn't accurately reflect the indication of your website to rank well for search terms. If your website can stay on topic you can check things out on how your Niche may be targeted better by using the Google Site Flavor tool which has been brought in and out of usage in the last few years at Google. Not sure exactly why it was phased out in the first place.

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Fluff Links

What are fluff links? Well it seems to be a trade secret, fluff links are back links that appear in a search engines database going to your URL that seems as if they were a gift. They seem to appear at times over night pointing to your website from many, many websites at times. This phenomenon suggests that their are many " Back ends " that the search engines have sitting around doing nothing more than perhaps Generating Content that they might not necessarily want us to know about.

This is why I was never popular in school and less so in search. Now sometimes it just takes to long to establish enough back links to get noticed at times so some Senior webmasters create a large network of sites, sometimes with various web hosts so that when starting a new website they have a instant boost of back links to get the new website off on the right foot.

In my opinion these links are fluff links of no real weight or importance and most likely consisting of one idiot or more talking to themselves in a forum, thinking their important. If your the owner of these links, I think it is unfair to manipulate search in your favor just for the benefit of yourself. I know how hard this is when starting a new website. The way it works at Google from what I have noticed so far is that if you don't have at least a PR4 you don't seem to be on their radar very much. As soon as your website achieves a PR5 or greater it seems to get criticized more for web design than content even at times at Google.

Well at least I am writing now eh? That's the important part anyway I am being myself telling you about fluff links and my previous good and bad experiences with various monetization systems on the Internet. I mean to some extent fluff links should be tolerated in the beginning but the natural development of a website over time is by far the best solution. Then eventually other people will link to your website voluntarily , this is the key word here too voluntarily. However at time a good comment barrage can be effective if no one seems to appreciate your work long enough

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Reality Checks - The Google Factor

Beating the Kings of Search and the Secrets to Making thousands with Google AdSense. Hard work and dedication and a little luck and you can make money with AdSense.

How tough is it? Well I am not going to lie to you. I hope you know someone. Is it impossible to make a living with AdSense? Well yes but it will take a great deal of time and effort. Their are two ways of tackling the Google AdSense earning dilemma. You will read always the Great success's of Other programs like Shoemoney . Well if you read the blog and do a little digging you can find the website has t 66,600 back links some yahoo directory links, and a lot of what I like to call fluff links.

How hard you work results in how much you get paid. I am no shoemoney perhaps but have earned some money with various affiliate programs myself. I mean the world loves a good success story with seo and website search but its harder to be a me than a shoemoney. Working in seo since about 2002 I have some experience online but my failures have outweighed my success's. But hopefully you can learn from my mistakes with search.

I mean you don't have to waste thousands of dollars to make some decent beer money a month with Google AdSense.

How much time do you have a day to spend? Well take me for instance I am currently unemployed and just work online now but still not where I want to be. Their are more me's out their than their are the supposed " Kings of Search " that make the millions a month. Facts are I have generated so much conversions in some programs they could not reward me ( Fairly ) since rewarding me would mean the shills that don't do anything and just collect the cream all day long and front the company wouldn't get such a cream puff check that month. Sad but like I said the best way to succeed with AdSense is don't go whole hog and buy say a thousand domains and generate a pile of content that's worthless. That's wrong.

Their is some new ways of earning a living out their as well now so AdSense and yahoo ads are cringing at the influx on one particularly rich investor with some great ideas. This Sultan of Search supposedly wielding 2.5 billion over his shoulder and touting minimums of $5 dollars a article is scaring the Yahoo's and Goggles of the world right now.

What is this Scary new threat to online the way we know it? That my friend is the Pay Per Post systems and Pay per Article systems that seem to be making their way online. Its a new way of rewarding a person for their time creating original content on the Internet. To me it sounds like a most logical way of monetizing a website for their content. But that's just one mans opinion

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Building Content on the Web with Adsense

It can be difficult when starting out with Google AdSense at times to earn more in the early stages of blogging. To earn more with AdSense you need content content content much like real estate which is location location location Google loves text. The more " Original " content your blog has the more likely the Google Crawler is to reward it a higher position in its search engine which will get you that much needed exposer. Now you need lots of traffic to get Google AdSense income since without click through on your web ads you will not get any income.

Fair enough but how much traffic do you need? Well some more popular blogs can reach as high as 10,000 unique hits a day to their blogs. This sounds like a lot possibly but the Internet is growing in popularity monthly with more and more people purchasing computers and Internet. Making a living with Google AdSense can be a rewarding activity but its a lot of hard work. Making content doesn't happen over night and many writers get writers cramp just thinking about building the much needed pages a blog needs to receive web traffic.


Blog Unselfishly. You must make sure to link a great deal so that your blog is not seen to a crawler as a selfish blog that doesn't want to send out traffic to some Google articles. Now some people worry that they might link to a bad site. How do you know if your rich content page is linking to a bad website. This question is answered by running the Google toolbar with the PR ranking option on. If a blog has any Google pr it isn't a " Bad " blog but if the bar is greyed out is is either a bad blog or " Unranked " . How do you check a blog for bad thingies. You can check a blog for bad thingies with the Google link command.

Other than that just try and stay on topic and help the blogging community by voting for you favorite blogs with voting up their blogs

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Joost Beta - Internet Television HDTV?

Joost a brilliant new media that combines the quality of Regular Television with all the goodies of the Internet for a entire new and more rich media experience online.

With all these new forms of online media the bandwidth must really start to rack up. I hope I could try it for myself but it appears like all good things its invite only. I think by joining this joostswap forum here you can ask for a invitation to join

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Google Bowling

Google Bowling - ” A Technique that might be becoming increasingly easier with the google search engine which seems to be plagued with holes in their programs. Some Black hat SEO artists have made this their bread and butter even. A example of a black hat SEO artist would be a Luxury Bedding store I came across while veiwing some seo forums which I am prone to sneak into.

Google Bowling is a way to gain higher rankings in the google search engines’ natural search results. Some SEO’s make this their bread and butter and have been so BOLD as to say that google is blind without heavily relying on this linking technique. Many other search engines rely on ANCHOR text in links but not so much as to cause a illness search engineers call

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Oilman is Back

Rumours that the oilman has moved to Vancouver Island , BC.

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