Click Fraud

Click Fraud - What is it?

Well click fraud is any illegitimate click that is either created by a user or program that artificially generates a impression of a page that is advertised with any PPC ( Pay Per Click ) search engine. PPC is notorious for click fraud since it is impossible to prove that real eyeballs really saw the page you advertised with the PPC search engine.

Its obvious why a publisher would use Click Fraud to artificially generate (clicks) to make more cash from the advertiser but generally speaking its just a poor business model that was never designed to actually sell anything in the first place and more of a way for large companies to add just another Tax Deduction. Not saying that some Pay Per Click systems actually work but the incentive to do things correctly just make the PPC business model self defeating itself.

Why click fraud continues to dominate the click through at Google remains a mystery. Obviously if you if you search googles listings you will see hundreds and hundreds of advertisers willing to pay for the rankings. I have always found this a mysterious and highly interesting thing itself. Every try and find who owns half these websites that googles pay per click inventory generates in its search? I bet you that 89 percent of the listings you can't find who owns, either registered privately ( Google Agents ) or plain just are unreachable.

Face it, Unless you find a publisher that is willing to advertise your link for thousands and thousands of impressions a day for 1 or 2 real visitors a day your going to have to deal with some level of click fraud.

Why Click Fraud occurs. Lets say your a publisher and you have a website that has over 1000 impressions a day on average. Ok now your going to run a ad inventory of advertisers that are willing to pay for real people to view their ads and reward the publisher with a Cost Per Action or Click on their advertisement. What happens if I have 1000 visitors that see your ad and well lets face it they just aren't interested in your ad and no one clicks it. ( This unfortunately is fact ) People just don't like to click ads they are usually their on a website to view the websites content and not the ad that is sort of a side effect of most good websites.

So no that cost of actually sending the money to the publisher from these cost per actions by either direct deposit or other form of monetary transfer either the time it takes to mail a check or the cost of a wire transfer. After all we know that the people running these Pay Per Click systems time is much much much more valuable than the publishers. Well that just goes without saying really we are nothing more than individuals that spend hours and hours of building unique content on the web and rewarded with (If we are lucky) 50 cents to a couple of bucks if we get the highest CPA conversion in the world.

So why is it worth it? It isn't if your a publisher the only ones that seem to be making any money are those that run the system and do no other work than maintaining the system and fudging the logs. Sad isn't it? We do all the work and the search engines all the money. Click Fraud has to occur in order to get any kind of reward you might say that's why you have a bad business model.

The only way to make a system like PPC work is if all the publishers were paid per impression equally and the exact same amount across the entire network. Then weed out the fake impressions (website specific) some websites have multiple ad views do to the nature of their website. Then all the publishers would be paid a share of the revenue globally and all the accounts that are generating fake impressions removed and only the small publishers remain.

Yahoo and Google will never implement such a fair way of dealing with click fraud since it would work and all their ( Elite Publishers ) would be proven to be not so elite after all and more of a shill. But we know if you touting 100,000 dollar adsense checks your full of crap write off the get go. Its too unbelievable we know how hard it is. In fact I hold the record for the most adsense dollars achieved in a single day ( Check it out if you don't believe me ) but only because I discovered the mechanisms that are in place implemented by Yahoo and Google to click ads.

YES! that's right they do it themselves, " They Have Too " no real people click ads by google or ads by Yahoo! When was the last time you clicked one of their ad? But they are saying globally all of you are clicking ads 7 percent of the time. When in reality its more like .07 percent of the time. So who is lying to who? And more importantly who's adsense and yahoo search marketing account is paying for all this fraud? Government? Advertisers needing tax write offs? Lawyers Offices ? Stock Brokers?

Did I miss any? Well PPC doesn't seem to be going anywhere and these agencies seem to be here to stay as long as people need a tax deduction.

Labels: click attacks, click fraud, clicks, pay per click, ppc

0 Comments Published by Search on 6.20.2007 at 20.6.07.